As an investor, I really like how the Sales Primer™ provides direction and discipline to a company’s sales strategy. I’d like to see it included in every investment package I see.
Chris Nelson, Nelson Investment Inc.
The Sales Primer™ system represents double-value for fast-growing venture startups like BinBreeze. Not only did it help our Revenue team properly plan out a scalable sales engine; it’s helping the Finance function facilitate the budgeting process, each and every year.
Taylor McCarten, Founder & CEO, BinBreeze
The Wave9 team was looking for an effective way to validate our sales process and targets. We really needed to evaluate whether our day-to-day efforts were aligned with our short and long-term sales goals. The Sales Primer™ provided a roadmap for us to better understand the resources required to meet our sales targets, and the key steps that are going to get us there.
Joanne Cunningham, Director, Wave9 Technology Inc.
The Sales Primer™ system showed me how my Sales metrics dictated my sales and marketing strategy. It took me to the next level in both my revenue growth, and my fundraising effort. It helped me target the right metrics, build the right sales process, choose the right resources, hire the right people, and set the right budget. It was exactly what I needed to mobilize an entire team around achieving a precise revenue goal.
Jana Rieger, CEO, True Angle
Probably the single biggest benefit I found with the Sales Primer™ system was that it helped me to quickly and systematically walk through all the critical components of Digital Water’s sales function with my account executive to ensure we had everything in place to begin executing a repeatable, scalable, go-to-market program. It made sure we were all on the same page in terms of goals, benchmarks, and resources required, and that we understood what “Sales-Readiness” entailed.
Tim Sutherns, President, Digital Water Solutions Inc.
Based on our industry-leading Sales Primer™ system:
The Sales Primer™ system is the single fastest and most practical way for you to learn precisely what’s required to design your sales and marketing function. Representing years of experience developing proven revenue strategies, the Sales Primer™ system and supporting application helps business founders and sales leaders understand how to rapidly formulate a proper, predictable, and consistent sales engine that will win you Customers and Cash.