As an investor, I really like how the Sales Primer™ provides direction and discipline to a company’s sales strategy. I’d like to see it included in every investment package I see.

The Sales Primer™ system represents double-value for fast-growing venture startups like BinBreeze. Not only did it help our Revenue team properly plan out a scalable sales engine; it’s helping the Finance function facilitate the budgeting process, each and every year.

The Wave9 team was looking for an effective way to validate our sales process and targets. We really needed to evaluate whether our day-to-day efforts were aligned with our short and long-term sales goals. The Sales Primer™ provided a roadmap for us to better understand the resources required to meet our sales targets, and the key steps that are going to get us there.

The Sales Primer™ system showed me how my Sales metrics dictated my sales and marketing strategy. It took me to the next level in both my revenue growth, and my fundraising effort. It helped me target the right metrics, build the right sales process, choose the right resources, hire the right people, and set the right budget. It was exactly what I needed to mobilize an entire team around achieving a precise revenue goal.

Probably the single biggest benefit I found with the Sales Primer™ system was that it helped me to quickly and systematically walk through all the critical components of Digital Water’s sales function with my account executive to ensure we had everything in place to begin executing a repeatable, scalable, go-to-market program. It made sure we were all on the same page in terms of goals, benchmarks, and resources required, and that we understood what “Sales-Readiness” entailed.